Saturday, 2 November 2013
For Hyundai Motor India, 2013 seems to be an encouraging year. Despite
challenging times and intense competition, the company has achieved its
highest-ever market share in the domestic market, crossing 20.3% in
September. In an interview with R Ravichandran, Hyundai Motor India
senior vice-president (sales & marketing) Rakesh Srivastava said
that the the company will ramp up production of the Grand i10. He also
discussed the company's future growth map. Edited excerpts :
Given that the year has not been good for the automobile industry in general, how has been Hyundai's performance so far?
Currently, the Indian automobile industry is facing challenging times
due to the tough macro-economic conditions such as high fuel prices,
interest rates, inflation, sharp rupee depreciation and lower customer
sentiments. However, we are satisfied with our performance. Up to
September 2013, we have grown by 1.2% over the same nine-month period
last year, with total sales of 4,84,040 units, including exports of
2,01,886, compared with the sale of 4,78,902 units in the
January-September period last year. However, overall industry sales were
down over 5% in the January-September this year.
At a recent meeting, you said that Hyundai has achieved its
highest-ever market share this year in the domestic market. Explain this
in perspective.
Despite the economic slowdown, Hyundai has increased its passenger
car market share in India to 20.3% in January-September 2013, against
18.3% in the same period of 2012.
It was 19.1% in both 2010 and 2011 and 19.2% in 2012. Given the
encouraging response to Grand i10, followed with festive offerings and a
sign of improvement in economic sentiments, we at Hyundai hope to
register a 22% share this year. Interestingly, we have been the largest
exporter with a market share of 46% and we would continue to maintain
our leadership in exports.
