Thursday, 31 October 2013
Mahindra has announced that it has so far sold around 6.5 lakh units of the Bolero SUV in India. The vehicle has been around for 13 years.
Mahindra claims that the Bolero is India’s No.1 SUV for seven years in a row and also the 5th highest selling passenger vehicle during April-September 2013. Numbers claim that the Bolero sold 1,17,665 units in FY-2013, as against 1,00,686 units during FY-2012, registering a growth of 17% and becoming the only Indian SUV to sell over 100,000 vehicles for two years in a row.
“Having sold over 6.5 lakh units since inception and ruling the roads for 13 years, the Bolero has transformed the SUV space in the country. Over the years, the Bolero has been updated and evolved with the changing lifestyle and aspirations of its customers resulting in its growing popularity. Ruling roads and hearts across the country, the Bolero has moved from strength to strength, to enhance the lifestyle, fun and adventure quotient of consumers,” said Pravin Shah, chief executive – automotive division, M & M.
