Wednesday, 30 October 2013
Idea Cellular Ltd, India's third largest mobile operator, Idea Cellular has now entered the 12.7cm (5") screen smartphone category, with the launch of Ultra.
Specifications :
Display : 5-inch (480 x 854 pixels) IPS display
OS : Android 4.1.2 Jelly Bean
CPU : 1.2Ghz Quad-Core Processor
RAM : 512MB
Memory : 4GB Internal (Expandable upto 32GB)
Primary Camera : 8MP
Secondary Camera : VGA
Battery : 2000mAh
In terms of connectivity, the device will come with the usual suspects like Bluetooth 2.0 and Wi-Fi support.
The Idea Ultra is the 12th smartphone from Idea and the company has sold over 6 lakh devices in 3.5-inch, 4-inch and 4.5-inch categories in the Indian market.
The telecom operator is offering a bundled offer of 3GB free mobile data (3G) and free Idea TV subscription for 3 months with the Idea Ultra smartphone, meant solely for Idea subscribers across 3G regions.
Commenting on the launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "Idea has been actively focused at offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 12.7cm (5") category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives."
Price :
The smartphone has been priced at INR 10,500,
