Wednesday, 23 October 2013
Bajaj Auto, the world’s 3rd largest motorcycle company, today launched a new 100cc bike – the Discover 100M. Powered by Bajaj’s patented 4-valve DTS-i technology, the bike provides an impressive 9.3 Ps of power, while still delivering unmatched fuel efficiency of 84 km/l (as per CMVR norms).
Elaborating on the strategy, K Srinivas, President (Motorcycle Business) said, “The Discover series of bikes have redefined the “Mileage Bike” segment. In this segment the competition offer only plain Jane very basic bikes, as the predominant consideration of the customer is Mileage. Thanks to our patented twin-spark, 4 –Valve engines we are able to ‘Power Up’ Mileage bikes – the Discover 100M gives 9.3 PS power, yet delivers 84 km to the litre.”
He continued, “Further these ‘Mileage Bikes’ in their quest to be economical deprive the consumer of exciting performance and features. The new Discover 100M offers the best of all worlds – “Advanced Technology”, “Amazing Mileage”, ”Great Power”, “Excellent Speed” and “Brilliant Features”. The Discover 100 M completely redefines the mileage segment and is therefore the “Mileage Bikes Ka Naya Satya.” Some of the features of the Discover 100M include a top speed of 95 km/hr, Electric start, gas-filled nitrox suspension and petal disc brake.
Price :
The Discover 100M will be priced at Rs 46,823 (ex-showroom Bangalore) in five colours – Flame Red, Brilliant Blue, Midnight Black (Red decals), Midnight Black (Blue decals) and Midnight Black (Olive Decals).
