Thursday, 22 August 2013
Internet population in India hits 74 million & it is the world's 3rd largest internet population, overtaking Japan but behind China and the US, according to research firm ComScore.
Rising number of mobile audience, devices and consumption habits reveal that consumers are becoming more platform agnostic in their digital media consumption and switch devices to stay up to date on email, news, social media, said ComScore's India Digital Future in Focus 2013.
"Riding on a 31 per cent year-on-year increase, India's online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses. India is the world's third largest Internet population," the report said.
The country overtook Japan by adding 17.6 million users in 2012, the ComScore report said.
On consumption, ComScore said that media fragmentation is occurring at light speed in today's multi-platform environment, which features not only computers, but smartphones, tablets, gaming platforms and a ever-increasing number of emerging devices.
